Update on FTC ruling at
Jim Edwards blog where he interview FTC offical live.
Please mention that I sent you and thank him
for his interview.

Here’s the link there is no catch period.

http://www.igottatellyou.com/blog/ftc-change-interview/

Please come back and leave comments.

To Your Financial Success

Nancy Nikolauson

I hope you’re decided excited to be on this next free Webcast
of “The League of Extraordinary Minds” coming up
on Thursday, November 19th at 8:00pm (your local
time, no matter where you live).

Jay Abraham and Rich Schefren have gone to great lengths to
bring this panel of top business experts together for your
benefit, remember there is no charge.

Sign Up Here Add TO CART

This is a panel you’d be hard-pressed to gather on your
own, or witness anywhere else… with paying big bucks… the
broadest spectrum of talents and perspectives on business
issues that affect you and your business directly… that you
can here in this free Webcast session.

The expert panel for “The Business Building Triple
Play: The Three Key Levels that’ll Multiply Any
Small Business from the Inside Out” session
includes:

*Lou Adler… author of “Hire With Your Head:
Using Performance-Based Hiring to Build Great
Teams” and developer of his proven system for
hiring superior people. On this Panel discussion,
Lou reveals how your talents can help you manage
your business for success in the short-term… and
build a team for the long-term.

* Bo Burlingham… author of “Small Giants:
Companies That Choose To Be Great Instead of Big”
and “The Knack: How Street Smart Entrepreneurs
Learn How to Handle Whatever Comes Up”… shares
the critical leadership factors that will transform your
small business into well-oiled, thriving company.

* Dr. Eric Flamholtz…author of “Growing Pains:
Transitioning from an Entrepreneurship to a
Professionally Managed Firm”… During this Panel
discussion, he reveals the Number 1 Strategy for
ANY entrepreneur. Along with the “not so obvious
factors” that can make a huge difference in the
success of an entrepreneurial company.

*Michael Gerber has spent his life understanding
and improving the world of the entrepreneur. This
passion led to the founding of the famous “E-Myth”
learning series and his best-seller “The E-Myth:
Why Most Small Businesses Don’t Work and What to
Do About It.” On our Panel 4 discussion, Michael
shares how to create a stunning impact on your
customers, your people and the world.

* Kerry Patterson… co-author of “Influencer: The
Power to Change Anything,” “Crucial Conversations:
Tools for Talking When Stakes are High” and “Crucial
Confrontations: Tools for Resolving Broken Promises,
Violated Expectations, and Bad Behavior.” On our
Panel 4 discussion, Kerry reveals three essential
“behaviors” that help entrepreneurs grow multi-million
dollar companies, and how to succeed during an
economic recession or a downturn in the economy.

* Brad Smart… author of “Topgrading: How Leading
Companies Win by Hiring, Coaching, and Keeping the
Best People,” discusses the three most common
hiring mistakes. And more importantly, how to
AVOID costly “mis-hires” so you can STOP working
50, 60, even 80 hours a week… and STOP “carrying”
under performing staff.

*Marilyn Tam… former President of Reebok
Apparel & Retail Group, and former Vice President
of Nike, Marilyn shares her three top “best practices”
for improving ANY business… and how all entrepreneurs
can achieve a fulfilling life, where you’re happy and at
peace.

If you made the wise decision to register for
the free “League of Extraordinary Minds” Panel
Discussions, you get to experience every word from
these “business success” experts…

IF NOT SIGN UP NOW HERE

… And apply their strategies to your specific business
situation for higher positioning and higher profits!

Remember this special “League of Extraordinary Minds” Panel
Discussion session is Thursday, November 19th at 8:00pm (your local
time, no matter where you live).

So don’t miss out on even one minute of what
this high-level group of “business-building power” panel
has to share with you… for free!

https://schefren.infusionsoft.com/go/loemo/NancyN/

To your business success,

Nancy Nikolauson

P.S. Know someone who would benefit from
listening in on our Expert Panels during “The League
of Extraordinary Minds” Discovery Sessions series?

Invite them to register for Free Access using the
link below, and you can get paid for spreading
the word about “The League.”

Become an Affiliate  Here

With an outstanding panel of top persuasion and communication
experts all together for your benefit.

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To be taught  by a panel you’d be hard-pressed to gather on your
own, or witness anywhere else… with the broadest
spectrum of talents and perspectives on issues
that affect you directly… that you can here in just
one free Webcast session at no cost.

The expert panel for this session on “Pre-Emptive Marketing:
Innovative Tactics That Outperform What Everyone
Else Is Doing” session includes:

Paul Cherry… Sales training expert that has over 20 years experience in sales training, leadership development & organizational development and performance improvement strategies, sales coaching and
leadership coaching.

Paul has helped over 1,200 organizations in every major industry,
ranging from family-owned small businesses to
leading Fortune 500 companies. Paul’s sales questioning methods and techniques training delivers at least a 10 X return on
investment to an astounding 92% of his clients.

Vicki Kunkel… is a social anthropologist, media expert, published author, entrepreneur, and a former news anchor. She is a Influence, Persuasion, Mass Appeal and
Communications Expert who helps business owners
unlock the secrets of getting legions of loyal
customers. Vicki is also the Author of “Instant Appeal: The 8
Primal Factors That Create Blockbuster Success.”

Her business training specializes on creating trust through
interactive consumer educational content, giving
real meaning and value to your customers, and that
promotes deep connections with your products
and services.

- Jay Conrad Levinson… Guerrilla Marketing Online is one of the foremost
business marketing experts in the world. Jay is
the author of the #1 best-selling marketing series
in history, “Guerrilla Marketing.”  He has over 55 other
books which have sold a total of 14 million copies
worldwide. His guerrilla concepts have influenced
marketing so much, his books appear in 43
languages and are required reading in many MBA
programs worldwide.

Jay also has twelve years of experience as the Creative
Director of leading advertising agencies in the
U.S. and Europe and has served for ten years as an
Instructor of Marketing at the University of
California in Berkeley. He is a highly successful business
speaker who has made presentations and conducted
seminars worldwide.

- Al Ries Al Ries is a marketing professional and author who’s name is legendary. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries . Al is known for his marketing strategies and is
the bestselling author (or co-author) of 11 books
on marketing including “Positioning: The Battle
for Your Mind,” “Marketing Warfare,” “Focus,” “The
22 Immutable Laws of Branding,” “The Fall Of
Advertising & The Rise of PR,” and his latest book is “The
Origin of Brands.”

Gary Vaynerchuk has worked with CEO’s of Fortune 500 companies, entrepreneurs, celebrities and those with up-and coming brands speaking with his infectious energy and the drive for whats next. Gary is the  Author of “Crush It: Why Now
Is The Time To Cash In On Your Passion,” Gary has
captured the attention of business with his pioneering, multi-
faceted approach to personal branding and business.

After he built his family’s local wine business
into a national industry leader, he rapidly
leveraged social media tools such as Twitter and
Facebook to promote Wine Library TV, his video
blog about wine. As his viewership swelled to over
80,000 a day, doors opened to a book deal, several
national TV appearances, and a flurry of speaking
engagements around the world.

Sign Up Here Click

- Sergio Zyman is the Author of best selling book,
“The End Of Marketing As We Know It.” He
passionately advocates a vision of scientific,
process-based marketing as the driver of sales and
profits and the centerpiece of business. The only
definition of marketing success he upholds is
“selling more stuff to more people more often for
more money more efficiently.”

Sergio was the former Chief Marketing Officer of
The Coca-Cola Company. Over the course of 30+
years of hands-on marketing experience, Zyman has
conceived a revolutionary set of principles that are
proven to translate marketing strategies into positive
business results. He rejects the old rules of the
industry that conceptualized marketing  as an art
form with vague commercials and awareness
messages.

As you have read about these outstanding marketing powerhouses this  “stellar” lineup of extraordinary
business and marketing minds is incredible! So if  you
made the wise decision to register for the free business training  don’t miss it or if you haven’t yet make sure to sign up now!
With “The League of Extraordinary Minds” Panel Discussions,
you get to experience every word…

… And apply the strategies to your specific situation
for higher positioning and higher profits!

Don’t miss out on even
one minute of what this high-level group of “business-building power” has to share with you…

Get Signed UP Here CLICK

Go here to read the complete ruling on blogging law, Internet Marketing Law use of testimonials which takes effect on December 01, 2009

The U.S. Federal Trade Commission released their new guidelines (law) on
10/05/2009. FTC has now Publishes Final Guides Governing Endorsements, Testimonials these Changes Affect Testimonial Advertisements, Bloggers, and Celebrity Endorsements You will find the complete guidelines at
http://www.ftc.gov/opa/2009/10/endortest.shtm.

The notice incorporates several changes to the FTC’s Guides (law Internet) Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers.

As the FTC changes are a long read,  I will try to summarize the main points of this recently updated Internet Marketing law.

First if you have a relationship with someone whose product you are
endorsing or promoting, you must disclose that relationship. That means you have to say explicitly if you received any type of compensation wither it is a free copy of the product and/or any payment or gift for your endorsement.

If you use testimonials to sell a product on your website, blog, or even someone Else’s site, for instance a sales page?, you can not use testimonials that give specific results without also telling readers/viewers what the typical results are.

If you or the product owner do not have proof, or know the actual percentages do not make assumptions or use testimonies from one or more people having great results. For instance the FTC law wants to see the normal results of people making money and how much, or how much weight the average person looses using a product not the outstanding ones, etc.

The fine is $11,000 per violation.

Do not forget about sites you have had up for some time, go back and correct them now.

I strongly recommend that you read the details in the guidelines (law internet, but these are the key points. I’m no  lawyer, so do get true legal advice from a lawyer so you can figuring out how you need to respond to the new regulations.

It seems to me that some parts of the new guidelines are vague. The U.S. Federal Trade Commission says they have done this somewhat on purpose, and that they will be handling things on a
case by case basis.

That will make it more difficult to know how to comply in certain
situations, because it is hard to figure out how the guidelines really
apply, but that’s the way they did it.

That leaves a number of unresolved questions,  the answers will not be available until the FTC starts enforcing the new regulations.

The U.S. Federal Trade Commission said that the guidelines are  meant to clarify advertising on blogs and for corporations, however the way these regulations (laws) are written
they could go after just about any marketer due to the vague
language.

The new Internet marketing regulations were approved by a unanimous vote (4-0), so there is virtually no chance that
they  will not go into effect on the scheduled date. There is an out cry by Internet Marketers and lawyers have been hired however at this time you as an Internet Marketer, Blogger will have to live with this ruling whether we like it or not.

For Internet marketers with businesses outside the U.S.?

If you are outside the U.S. and you are not selling to people inside
the U.S., you are not affected at all.

However most Internet businesses do sell to people in the
U.S. So be safe and assume that folks in the United States will
buy your products, and that you should follow the FTC guidelines.

What about testimonials on a sales page?

The testimonials on sales pages that say things
like, “I made $10,000 the first 3 days with just one tip from this great product!!!”  You more than likely will not be seeing them.

It has been perfectly acceptable to cherry-pick great results
like that and cover yourself with a simple disclaimer like this:
“These results aren’t typical.” Not anymore.

The new FTC guidelines say, “advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect.”

That means if you want to mention specific results in your advertisement testimonials, you will have to give the typical results from the use of the product.

We all know what the typical results are for most information
products… people buy them and do nothing with them. That means
it is going to be nearly impossible for you to quantify a “typical” result. If you don’t know what results at least a statistically significant sample of buyers got, you can say what’s typical!

All of that means is you really can not use most
results-based testimonials. Period. Unless you want to risk an
$11,000 fine each time you get caught breaking this law.

You will be able to use testimonials where people say they love your
product, or like you a lot, or generally think you are a great person. However this type of indorsment tends not to be a powerful selling tool, but it will pass.

You will also have to disclose if your friends wrote your testimonials.
Be Honest it is the best way not to get in trouble.

The best advice do not depend on testimonials to sell your
product. Make sure your offer is good enough to sell on its own so you will not need one.

Celebrity endorsers also are addressed in the revised Guides.  The revised FTC Guides  reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers. The revised Guides (laws Internet) also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.

If you are an affiliate, you will have to disclose that you are getting
paid when people buy through your affiliate link.

You will need to tell people that your ClickBank link is
indeed a ClickBank link, even if you have your own
“www.mysite. com/product” or whatever.

There are different statements you might use to comply with this ruling. The first way is to include a statement on your site or possibly include it in your  privacy policy that states something like this:

“Links on this site for products or reviews are affiliate links. I/company gets paid a commission when you buy a product after clicking on one of these links.”

You might also say something like, “I get paid a commission when you buy through this link.”

or something like “when you click on this links you will be taken to company XXX sales page (they pay me a commishion for sales)

Do these disclaimers cover you legally? Hard to say, the FTC
has not cleared that up yet.

Finally, as an affiliate marketer be VERY careful about using the
promotional materials and email templates produced by sellers make sure they pass the guide lines, laws and Internet requirements

Frequently these promotional materials and email templates  contain claims about results, and the new FTC guidelines frown on that unless typical results are given.

The new FTC guidelines dos not at this time cover e-mail marketing by it’s self however remember the vaige language of this bill the odds are good this will be considered covered as well. So if you are in doubt, I recommend you leave it out or back it up!

Get knowledgeable genuine legal advice from a lawyer that understands this stuff, especially if you have a big site, lots of traffic, and particularly if you are blogging and/or have a large mailing list.

Affiliate marketer, get busy adding disclosures to the
sites you use to promote products. That includes blogs, review
pages, and I would also go through my websites.

Definitely add a disclosure to your site saying that your
promotional links are affiliate links, and that you get paid when
people buy through those links.

Do not forget to tell buyers that you get paid for their response to free items, even putting in their email address, bonuses or what ever you can think of do not hide anything is my advise if you are getting paid.

When in doubt, disclose, disclose, disclose give more
information than you think you need. It will not pay to get on
the wrong side of this new Internet marketing law, ruling, on Blogging and Endorsements.

If you are a product marketer, you probably have lots of work to do.
Here is a very brief (and probably incomplete) checklist:

First start scrubbing your results-based testimonials from your sales
pages. If you actually CAN quantify typical/average results, go
ahead and do that, however if you do not have proof do not do it. In fact,during the comment period on the rules, some folks brought that up with the FTC, specifically for weight loss products…and the FTC promptly ignored it.

Make sure you change your affiliate email templates (and other things, like solo ads) to remove any unsubstanciated results claims.

Make sure your affiliates know to change to your new ad pages, e-mails, ect.

Make sure you crub your products of any results claims as well, unless they are your personal results and if they are include ALL of your results.

If your testimonials are from people you gave a free copy of
your product to, say so.

Bottom line, disclose, disclose, disclose!

These new guidelines (laws)  are not the death of Blogging, Internet
marketing, or of affiliate marketing, or if you are selling a product on the Internet.

Please do not try to figure out a way around this new ruling do realize these are actually Internet laws taking the risk of racking up some eye-popping fines,  just take some reasonable steps to comply with the new guidelines as soon as you can… and as completely as you can.

One thing these new guidelines are going to make happen is
it is going to be a lot harder for people to sell with hype and false promises. Those type of fraudulent sellers have and do only hurt everybody by giving Internet marketing a bad name.

The Internet marketer who can be completely honest will still make money and we will not have to compete against the frauds like we have in the past.

To Your Financial Success

I don’t know about you but the information was incredible, stimulating and made me just sit back and try to take it all in!
Customer relations the why we are in the niche or  business we find ourselves. Or  why you believe you would do well promoting a certain product or area of expertise or interest.

This panel was stimulating to say the least and I hope that if you did miss out you do not do it again! This is free business training that is way beyond the do this and you will make a million dollars.

If you want to build a new business, rebuild one that is floundering in this economy or you want to be the best at delivering to your clients then don’t miss next Thursday night *8PM* meeting of the Extraordinary Minds.

Last night some of the concepts Covered:

Trust Factor

Persuaders Rule

What Drives You?

What Are The Top 3% Doing?

Marketing Invitation

Trust Drives The Economy

For your financial success join me next week as we listen to the
“The League Of Extraordinary Minds” for FREE

CHECK IT OUT HERE

This free 6 week business training program.

https://schefren.infusionsoft.com/go/loemo/NancyN/

Is going to  be broadcast  Thursday night at 8pm no matter what
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Whether you’re in Los Angeles, CA,London, England or Sydney, Australia it will still be at 8pm.

This League of Extraordinary Minds is something special.

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If you sign up, I know you will not want to miss any of these FREE business training sessions. There will be one every Thursday night for the next 6 weeks at 8pm (your time)

To Your Financial Success

PS
These business training sessions speakers will be sharing with you techniques for this roller coaster economy. Not some old stale ideas but ways for you to think completely differently
about what is valuable about your business, and even novel new
marketing ideas. Remember it’s FIFTY-FOUR
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So go HERE NOW and get your FREE access to these business training sessions. But do it quickly–the first call will be with the famous motivational speaker Tony Robbins, and it kicks off this Thursday October 29th, 2009.

Business owners, entrepreneurs, and those wanting to start a successful business are lining up to take advantage of this free League Extraordinary Business Training.

Jay and Rich have put together training with a group of 53 extraordinary business minds. Each session will focused on each expert’s  ideas and advice that will quickly help any business out there.

The speakers they have brought together are the best of the best from a variety of different business and marketing worlds.

Some of The League of Extraordinary Minds participants will be highly-acclaimed consultants such as Tony Robbins, Jay Conrad Levinson, Brian Tracy, Stephen Covey, Michael Gerber, Robert Cialdini, and just to name a few.

For 6 weeks, you will have free access to these panels of the industry’s brightest, most successful, highest paid business experts  sharing their mammoth genius and unparalleled wisdom to you–firsthand.

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That’s right this is no no misprint. These highly-acclaimed consultants are going to share their knowlegde with you for free you don’t have to pay a penny for it.

You will not need to pay these high-powered consultants the $250,000 PER DAY fee they charge their Fortune 100 clients.

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So go HERE NOW and get your FREE access to these sessions. But do it quickly–the first call with Tony Robbins the award-winning speaker and best-selling author in the self development field. For over 25 years he’s trained hundreds of leaders whether they are politicians, business leaders, entertainers, or the millions of other people that have attended his live seminars, and you may have seen his many infomercials that have aired frequently on television.  The League of Extraordinary Minds kicks off this Thursday the October 29th, 2009. So GET SIGNED UP NOW HERE!

To Your Financial Success

Want to be an affiliate of this great program check it out here

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The League of Extraordinary Minds

SUBJECT 1: These 54 Experts Want to Help You
SUBJECT 2: The 54 Business Answers You Need to Know

SUBJECT 3: Results Prove this Grows Any Business

SUBJECT 4: Ready to bring your business back?Or get it started right?

Don’t be  like most other entrepreneurs, seeing a definite downturn in your business.

However If you have experienced this in  the past year or so…

Your Profits are under whelming…sales goals are far from being reached…and the outlook doesn’t look to get any better soon.

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Do you want experienced help?

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I know FIFTY FOUR.

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You will join famous marketing legends Jay Abraham and Rich Schefren for six full weeks of expert interview sessions featuring 54 of the greatest business minds on the planet.

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I can absolutely assure you that their ideas, recommendations and brilliant advice will be unlike anything you’ve ever heard, read, studied or experienced before…

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Just look at everyone who’s participating in this…just click here and find out The League of Extraordinary Minds

But there’s just one catch.

Jay And Rich have limited space for these 6 week sessions. And once all the seats are claimed, the doors will slam shut.

So I’d get there RIGHT NOW and grab an open chair if I were you.

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See you inside,

Nancy Nikolauson

P.S. Make no mistake about it–this six week, FREE series of full length interview panels promises to reveal insights, correlations, and the shifting purchasing motivations of the marketplace like nothing you’ve ever seen before…

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