If I was selling you something  and I convincingly made the case for a REAL loss you might experience in the future, and showed that my product could spare you – you would be HIGHLY motivated to buy it because of “loss aversion.”

One of the strongest psychological triggers is “loss aversion”  the tendency people have to strongly  avoid a loss rather than acquire a gain.   We have seen this in the stock market where a report from over seas stated that Coke was not selling as well as usual. That one report about one foreign market tiggerd major sell offs not just in the soda market but in many totally unrelated markets.

Some phycological experiments suggest that losses are TWICE as psychologically powerful than gains.  I believe it.  That’s the trigger Iused in this blog post headline.
If you opened it and read it right away, you’ve personally felt this powerful psychological effect yourself.  Without even knowing what it is you stand to lose, you IMMEDIATELY pay attention when you think you stand to lose *something*.